I'm Jiaojiao, an interaction designerd with crafts in hands and business at heart.

I focus on mobility, autonomous driving and smart cities. I love technology and food.

Currently @ Gothenburg, Sweden.



I'm sharing my knowledge in mobility and autonomous driving on stage >> see IxD18

I'm getting into food technology and culinary experiences, a little bit of machine learning

I'm on a path to explore a designer's role in the world of business >> see GoTonomy in iteration


projects Made with ❤ in Umeå, Sweden


a public service for
civic enlightenment

What if audience can participate in art curation in museums?

challenge from digitization

The digital age is all about participation, but rarely does it happen in public institutions such as art museums. The intent of the project is to explore if new services and technology would democratize the structure of a public institution: if the voice from the audience would obtain attention in the institution from bottom-up and if this participation could be useful and relevant for the institution in return.

a stage for amateurs

The final result <Open Studio> is a service that enables visitors in art museums to participate in amateur exhibitions with their handicrafts made in the museum workshop. Using 3D scanning technology, physical handicrafts are transformed to a interactive exhibition in the museum. The service suggests a desirable future direction for art museums to engage their audience, increases their enjoyment and encourages their creative expression.

a holistic approach

The project addresses my personal interest in complex system design that plays with both digital and physical design materials. The collaboration with Bildmuseet offers invaluable learnings throughout the entire project and concrete groundings for the proposed solution. I enjoy the freedom to be a designer without discipline and provoking concepts that are not traditionally considered as design challenge.

| Master thesis in 18 weeks @ Umeå Institute of Design
> Read report

Industry: civic innovation, art and education
Expertise: service design, UX/UI
, electronics, project management


re-define automation for
freelance truckers

How could truckers manage freight tasks in cabin?

emerging autonomous ScENARIO

We foresee the merge of self-employed truck drivers in 2030. The speculation roots from primary research with truckers who consider freedom as a crucial aspect of the occupation. With the support of automation technologies, infrastructure evolution and data analytics, truck drivers will be able to deal with freight transport tasks even on the road.

level of automation

We imagine there will be LV3 autonomous system available in truck in 2030. The scenario in the video prototype is tailored to showcase two modes in autonomous driving: driving mode(manual), logistic mode(autonomous) and the transition in between. In driving mode, the trucker pays attention to driving while being able to receive updates of freight task states and automation availability. In logistic mode, she can fully pay attention to managing the delivery schedule.

a multi-modality HMI

The final design proposes a heads-up display (HUD) for task scheduling, with the support of auditory feedback to raise awareness and reinforce the visuals, and a tactile dashboard for secondary task scheduling information and other meta data of the task. A physical knob is introduced to interact with the HUD. 

| Professional HMI in 6 weeks @ Umeå Institute of Design

With: Júlia and Regi
Industry: autonomous driving, automotive HMI, big data

Expertise: user research, user scenario, UX/UI, sound design


Say hello

Currently I'm welding gifts
with my amazing team at the Techno Creatives

Inquiries are welcome at xujiaojiao1017@gmail.com 

Have a nice one!